Webinar Description:

Seth Godin (Marketing authority) says: “Consumers don’t just buy products, they buy stories”. This is truer now more than ever! Your customers are inundated with information, so your ability as a brand to be different and stand out, is key to your success. 

What’s the best way to stand out and be unique as a brand? It’s through your brand story. In this webinar, participants will learn how to use stories to create more engagement and connection with your customers through your brand story. 

Also, you’ll learn a step-by-step process to create powerful and engaging stories, the COSA method, that will connect your customers to your brand. 

¡Your business will be never be same again!

Key Take Aways:

* The secret to getting attention in the market.

* The science and psychology of brand stories.

* Why does every brand need a powerful story?

* The 4-step crafting process (COSA method).

Followed by Q & A

ABOUT YOUR PRESENTER:

Cesar is a psychologist holding dual master's degrees, one in Organizational Psychology, and the other in Professional Communications. Adjunct professor of communications and public speaking for some of the top universities in Latin America & the US. He’s the Founder of three companies (two in Latin America & one in the US) that focus on helping business leaders and entrepreneurs develop their influence and communicational impact, by leveraging the power of stories.

 
Cesar has worked with some of the top companies in the world (e.g. PepsiCo, Walmart, MasterCard, Metlife, KIA, etc.) training thousands of leaders and professionals in the art of strategic storytelling. He’s also the host of the Strategic Storytelling Podcast, which is one of the most listened to Spanish speaking podcasts.

 
He passionately believes that we can all become better leaders if we learn to become better storytellers!